Focusing on contemporary minimalism that seems minimalist and unique, Faisal carries out better development and branding of the brands he builds.
This brand is called esthétique which is taken from the word 'aesthetic' which refers to the 'aesthetic' trend in the world of fashion which means embracing beauty, art and sense that are personal to each individual. We believe by embracing unrestricted individual tastes, each individual can shine in their own way through fashion and can increase everyone's self-confidence. esthétique brand identity shows its strength through simplicity but still unique in each product.
The branding that I did included adding a logo, color palette and packaging design. The addition of the logo that I did still uses the letter 'é' element in the logo so that it still has the old identity and added a butterfly logo which symbolizes the freedom of each individual to express themselves.
